Naming & visual identity, photo session, copywriting, website, SMM
Tasks: create a brand identity and launch an online store with high-quality Italian eyewear
Create a catchy naming & visual identity
Conduct a photo session with products and models
Develop a website with an online store and a lookbook
Start social media communication and promotion
Head of Copywriting
In Ukrainian, Ohochi has two meanings: “oh, eyes” and “willing, ready”. We used this catchy combination to create a positioning and attractive visual implementation of a stylish eyewear store.